Steve Yastrow is an expert in Hospitality Management and Customer Service.

In addition to delivering keynote speeches and writing, Steve Yastrow spends 50% of his work time assisting companies unleash their potential by creating better connections with their customers.

This happens through his speaking events and consulting engagements, where his team helps companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.

Steve Yastrow was vice-president of resort marketing for Hyatt Hotels. His experiences in the hotel business showed him clearly that most marketing doesnt happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."