Thom Winninger is author of the best selling books Price Wars, Full Price and Sell Easy. His new book "BULLSEYE" Thinking Smart! shares what market leaders are doing to consistently hit the mark. Tom Winninger is a motivational speaker with a powerful message about business development, differentiation and how to capture and sustain market leadership in challenging economies

Thomas J. Winninger, CSP, CPAE, is Founder of the Winninger Institute for Market Strategy and author of the best-selling books, Price Wars, Hiring Smart, and most recently Sell Easy; he is one of the most in-demand speakers in the US today.

He and his company have received many awards and commendations - The Blue Chip Enterprise Award from the US Chamber of Commerce; Nominee for America's Entrepreneur of the Year Award; and the 1995 Cavett Award, the highest award given by the 4000 members of the National Speakers Association. In 1987 he was inducted into the CPAE Speaker Hall of Fame.

His market strategies have been featured on CNBC, First Business, Boradroom Reports, Venture and Success Magazine and he is published in over 300 other trade journals, publications and newspapers. He is frequently referred to as America's Leading Market Strategist and the man who is reinventing the way America captures market share.