Scott Deming’s multi-million dollar marketing and advertising firm RCI consistently created award winning, ground breaking services and programs. These one-of-a-kind services, programs and processes – many of which were copyrighted - helped his clients rapidly grow their businesses and enjoy sustainable success. It was this very same progressive thinking and “against the flow” approach that rocketed RCI through uncommon growth and success over a twenty plus year period.

Innovation and “out of the box” thinking certainly played a role in RCI’s success, but there was more. When looking at the success both he and his clients enjoyed, leadership was key. Scott Deming has a unique leadership style. He has the ability to inspire, impassion and empower each and every employee, and he taught his clients how to do the same with their employees. In fact, so unique and genuine was his style while running RCI that his own staff, vendors and customers rewarded him with the ultimate prize – unwavering, long-term loyalty. And because of his genuine approach to people and his unique business philosophy, The Business Journal awarded RCI with the coveted award of “Most Inspiring Business of the Year.”

Now, with a style and energy unlike any other, he teaches these successful techniques to corporations like 3M; AT&T; General Motors; Tyco; Verizon Wireless; Wells Fargo; Benjamin Moore Paints; Royal Caribbean; Wyeth Consumer Healthcare and many, many others.

Scott Deming has been interviewed for his fresh ideas, unique processes and popular presentations on national television and radio shows, newspapers and national magazines and trade publications. He has written articles on the topics of "Emotional Brand Building" and "Creating the Ultimate Customer Experience" for numerous magazines - including Entrepreneur Magazine, Business Week, Sales and Service Excellence and INC., to name a few. And now, his ideas and processes can be found in his internationally best-selling book “The Brand Who Cried Wolf.”