Scott McKain - "ALL Business is Show Business"

As Scott McKain wrote in his first #1 business bestseller, every professional and each organization must create the kind of connection with its customers that a blockbuster film or compelling television program has with its audience!

We have become a culture that expects an experience to be an integral part of doing business. Therefore, those organizations that understand how to execute the strategies necessary for creating differentiation thorough the customer experience will find themselves leading the pack.

Scott's three-step approach is basic:

1. High Concept: Create a compelling principle that becomes the attention-grabbing essence of your customer experience.
2. The Power of Story: Understand the building blocks of compelling stories, and tell yours in a manner that makes you and your organization distinct!
3. UCE/The Ultimate Customer Experience: "What if EVERYTHING went EXACTLY right?" Discover the steps to creating the types of experiences that drives astounding customer retention and growth.

Show business in NOT just laughter and song! Consider that show business delivered the hits "Schindler's List" and "Silence of the Lambs." (Hardly works of light-hearted merriment, but extraordinarily successful at creating the desired experience for the audience!) "ALL Business is Show Business" is a serious approach to creating compelling customer (and employee) experiences!